Article provided by pbSmart Advice, Pitney Bowes

The use of QR codes is a popular way for small businesses and retailers to promote themselves and attract customers. A study by Chadwick Martin Bailey and iModerate Research Technologies revealed that nearly one in five consumers who scanned a QR code made a purchase after scanning. Clearly, it suggests that this medium can lead to a high ROI. But to get to that ROI with a successful QR code campaign, you’ll need to ask yourself the following three questions:

1. Does your audience use QR codes? The success of any marketing campaign depends in part on connecting the right medium with the right audience. First, your audience must rely heavily on smart phones. They should also know what a QR code is and how to use one. If your target audience is unfamiliar with QR codes, you may need to educate them or provide them with links to free QR code scanning software.

2. Can you optimize your QR code to display correctly on a variety of mobile devices? If consumers can’t easily access and scan your QR codes, they won’t use them. That’s why your QR code software must be able to optimize your mobile Web pages for a variety of browsers and platforms. With pbSmart Codes you can easily create a mobile page for your code.

3. Where can you place your QR codes so they get noticed? If you know where to find your customers, you can create a QR code campaign that gets in front of them. Here are just a few of the places where you can place QR codes:

• Posters
• Signs in your shop window
• Yard signs
• Direct mail pieces
• Emails
• Web pages
• Social networking pages