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Subject: 5 Marketing Tips and Community Events
Weekly President’s Blog and Community Update
Weekly Update With The President
Good Morning Richmond,
Welcome to another Monday! I hope last week’s blog was helpful to you and that you learned a little bit more about the Chamber and some of the services we offer to our members. I’d like to keep the same thread going but, this week, let’s talk more specifically about marketing your business and the 5 easy tips that will help you do it!
1. Ensure Your Business is Listed on Google
When a little over 90% of people use Google to search for everything from how to sign a check to who the best local bakery is it’s important and necessary that your business be listed on Google. Having a Google My Business profile for your business allows you an easy platform to share details of your business, like operation hours, the company website, and contact information but, it also creates a central hub for customer reviews, photos, and sharing the latest updates on your business. To create a profile your business or to learn more about Google My Business check out the link here:
Ready for more stats? Here they are: according to Statista, an online statistics and studies database, nearly 50% of all online traffic is now via mobile devices and that number is likely to keep growing. Your first thought might be: “Ok, I need a mobile friendly website” but, it’s important to be clear – there is a difference between mobile friendly and responsive. A mobile friendly site is essentially your current website shrunken so it fits on the screen of a smartphone which often results in a lot of zooming in and scrolling around (you’ve probably stumbled on a site like this before) while a responsive website is coded to restructure a website, so it displays on smartphone screen in a way that is both aesthetically pleasing and easy to navigate. This is the kind of website you want your smartphone, tablet, and other mobile device using customers to have access to and with your Chamber membership you can get it.
3. Update Your Chamber Profile
Keeping your Chamber profile up-to-date is a simple way to market your business. Make sure that your profile has your business name, address, website, and a brief description – simple. Your Chamber profile helps to market you not just to prospective customers but to volunteers, fellow Chamber and business community members and anyone else using the site. You never know where your next business connection or surprise revenue source may come from so stay up-to-date on your profile!
4. Choose Your Platforms Wisely
Every social media platform isn’t right for every business so make sure to use platforms that are relevant to you and yours. For example, if you are a restaurant owner or a photographer Instagram – in addition to Facebook, which is a safe bet for almost all businesses – is a great place to showcase a beautifully shot sunrise or that perfectly crafted burger. If you create videos or other visual/audio works, try creating a YouTube or a SoundCloud channel where you can upload your work and drive users to your website for more information or additional content. If you need assistance selecting the right platforms or managing the ones you already have again, the Chamber can help. We’ve recently connected with social media consultants who can help you create, manage, and build your social media presence. Contact us for more information about this new service.
5. Get Your Free Business Marketing Consultation
You may not have known this but, your Chamber membership guarantees you a free business marketing consultation. As someone with 20 number of years of marketing experience I’ve gained a lot of tips and tricks to better market a business and am happy to share them with you. Contact us at staff@rcoc.com to schedule a time for your free business marketing consultation.
That’s it for now Richmond. As always, I want to thank you for being apart of this growing community.
Hope to see you again next week,
I form strategic alliances between communities, corporations, and governmental entities to enact meaningful change for the residents of Richmond, CA and beyond. I’m equipped with 25+ years of executive experience in the fields of nonprofit and for-profit management, organizational leadership, and computer science.
I believe that success is communal: ensuring the health, well being, and comfort of our families, friends, neighbors. I believe that success is best shared: bridging ties between corporations, local leaders, and constituents to create a city that will serve a snapshot into the best aspects of the American spirit: diversity, equity, and a drive to innovate.
Dear Richmond Business Community,
This three question survey will take a minutes of your time and is of crucial importance to the Chamber of Commerce as a partner of a unique project initiated by the City of Richmond.
Promoting Adult Continuing Education (PACE) 4 the Workplace is an innovative one-year project consolidating community, businesses, nonprofits, and municipality aspirations to open up the opportunities for Richmond employees who seek to advance their education. Though there are notable examples of how companies encourage employees to study by providing stipends and using other incentives, no city in the US has taken a systematic and synergetic approach when every stakeholder in a society – community members, businesses, nonprofits, and local government – work together finding most effective ways to promote and encourage adults to go back to school.
We are excited to be collaborating with the Richmond Public Library’s adult literacy program, LEAP on the first step to gather data on workplace programs for adult continuing education.
Your participation in this project will truly be a service to the community, take the survey now!
Results of the survey and project results will be broadly disseminated during upcoming months.
Please feel free to contact me and PACE 4 the Workplace Project Coordinator, Rasa Ciceniene at rasa_ciceniene@ci.richmond.ca.us, if you have any questions.
Thank you for your time,
James Lee, President/CEO – Richmond Chamber of Commerce
(Enter on South side of mall, entrance next to Richmond PD satellite office just west of Walmart and adjacent to bus stop- next to where JC Penny was. When you enter mall, take elevator on left side.)
2200 Hilltop Mall Road
Richmond, CA 94806
Help Allegro by attending…
Allegro Ballroom
5855 Christie Avenue
Emeryville, CA 94608
Join the Richmond Police Activities League for the 37th Annual Scramble Golf Tournament for a day of FUNdraising!
Friday, October 5th
at 11:30AM
There are several packages available for sponsors looking to play:
RPAL Mentor Package $150
Golf for 1, Range Balls, 1/2 Cart, Gift Bag, Lunch, Dinner and Fun!
RPAL Computer Lab Package $600
Golf for 4, Range Balls, 2 Carts, Gift Bags, Lunch, Dinner & Tee Sign Sponsorship and more fun…
RPAL Sports Package $1000
Golf for 4, Range Balls, 2 Carts, LOADED Gift Bags, Lunch, Dinner and 2 Tee Signs Sponsorship, Dinner Beverage and more fun…
RPAL Internship Package $1500
Golf for 4, Tee Sign, LOADED Gift Bags, Sponsor Signs on Carts, Special Hole Sponsor, Reserved Dinner Table, Dinner Beverage and lots of fun!
RPAL Scholarship Package $2500
Golf for 4, 2 Tee Signs, Sponsor Cart Signs, Sponsor of Special Event Hole, Reserved Signature Dinner Table, 4 Pre-Game Players Packages and on-cart personal beverages and priceless fun!
Or if you’re not looking to play, other sponsorship opportunities include:
Sponsor Special Event Hole $350
Tee Sign Sponsorship $100
Putting Contest Sponsor $1000
Sponsor Teen Golfer for 2019
General Program Donation (any amount)
Do you have questions about sponsorship options? Or are you ready to reserve your spot?
Contact Marsha Tomassi by phone 510.215.6133/510.323.3403
Come Play The Go Game and Raise Money for Pogo Park!
Thursday, October 25th 3PM – 7PM
WHAT IS THIS EVENT?
Richmond Chamber of Commerce, Pogo Park, and The Go Game invite the business community to play The Go Game
and raise money to benefit Richmond’s children.
HOW DOES IT WORK?
Businesses bring teams of up to 8 people to play The Go Game starting at Pogo Park’s “Harbour-8 Park” on the Richmond Greenway.
The Go Game is an outrageously fun urban scavenger hunt and team-building experience using mobile phones. Your team gets a Go Game phone that spits out clues and sends you on “missions” around Harbour-8 Park and other interesting places in Richmond. When your team completes a mission, you send a photo or a video back to Mission Control.
After exploring Richmond and completing all your missions, you return to Harbour-8 Park to gather underneath a festive party tent, meet and mingle with other business teams, eat good food / drink good wine, and have fun with your team.
Then it’s time for the finale. The Go Game’s “MC” displays the best photos and videos from the day’s missions on the big screen. Teams use their Go Game phones to vote for their favorite missions. After the scores are tallied, the Go Game MC announces the winners and awards prizes. Everyone who has played The Go Game agrees that it’s one of the funnest, most memorable team-building events ever.
WHAT IS POGO PARK?
Pogo Park is a local nonprofit that reclaims broken and abandoned city parks in Richmond’s tough Iron Triangle neighborhood – and transforms them into safe, green, and beautiful public spaces for children to play.
For more information about Pogo Park or to participate in this event, visit pogopark.org.
This exciting and fun event will begin at:
Harbour-8 Park (Pogo Park #2) 909 Ohio Avenue Richmond CA 94804
New Chamber Member
Welcome to new Chamber Member Allegro Ballroom & Club Dancing, the largest Ballroom in the Bay Area with 20 years of excellence!
A Non-Profit Organization
A member-based club, Allegro Ballroom is organized as a non-profit, public-benefit educational corporation [501(c)3] registered as Allegro Dancers, Inc. Their successful operation since 1994 is largely due to the dedication and support of approximately 100 “regular” Allegro members who staff the front desk, volunteer as DJs for our parties, pitch in to organize special events, and serve on an elected Board of Directors. Allegro thrives on the creative energy that comes from our members’ shared interest in dance and the spirit of volunteerism.
Ballrooms & Facilities
Allegro has four ballrooms that provide 20,000 sq ft of dance areas and practice space. Each ballroom is equipped with a quality sound system. Allegro ballrooms have ceiling-mounted speakers which project music to all parts of the floor and equipped with colorful party ceiling lights.
Our DJs have access to the centralized Music Library, which is a computerized selection of literally thousands of ballroom dance tunes of every kind. We also have TVs and projectors to view videos.
Parking & Transportation
Extensive parking is free, convenient, and well lighted. EMERY GO-ROUND, a free shuttle service around Emeryville, stops at the MacArthur BART station and at FedEx Office Print & Ship Center (Emeryville), which is a short walk to Allegro. Check schedule for details.
Welcome to another Monday! I hope last week’s blog was helpful to you and that you learned a little bit more about the Chamber and some of the services we offer to our members. I’d like to keep the same thread going but, this week, let’s talk more specifically about marketing your business and the 5 easy tips that will help you do it!
